How Social Media Can Help Your Direct Selling Business
In this digital age and time, social media has the power to create and destroy a brand in a matter of seconds. Social media has become all too powerful and, when done right, can help blast sales efforts off the roof.
There is no denying that traditional direct sales effort still work to this day but on top of those tried and true initiatives, social media marketing can help leverage your success as a brand or an independent direct sales agent.
“This is a business, the direct selling, that bizarrely works best when times are bad.”
Below, we recounted some of the most effective ways you can use social media to help your sales efforts reach insurmountable peaks. Take note and prepare yourself for a digital discovery that will transform how you do business.
Related Article: Direct Selling Companies Using Social Media Right
1. Brand Familiarization
People are engaged on social media for the most part of their day. Social media has become the billboard, magazine ad and commercial of the present times. Creating an account gives your brand and direct selling business visibility to potential customers who share the same interest. Social media has become a lot smarter today as it gives you the power to target people within an area, demographic or interest spectrum. This gives you a more targeted approach at creating ads and facilitating engagement.
The more people know about your brand, the more likely they will start asking questions about it. Any direct sales agent knows how important it is to pique the interest of any potential customer.
Because you are allowed to contact and be in a virtual conversation with your customers and potential clients, you are able to build engagement in real time. The best way to turn any other customer into a regular and loyal customer is by letting them know that you are aware of their existence and that their voice deeply resonates. With social media, you can do all that without having to leave your home!
You can also incentivize your customers by making dedicated posts for them that can truly make them feel special. Think of it as a thank you card of the digital age.
3. Customer Support
The fastest way to lose a customer is by providing slow and lousy customer support. With social media, you can give them prompt and responsive support in a matter of minutes (or even seconds!). This is also one way to let your clients know you care about their overall experience.
4. Interest Study
As mentioned earlier, social media has become a lot smarter as of date. Direct Selling Agents can now pre-determine the success of a product depending on the response they receive on social media. This is a great venue to test out new initiatives, marketing plans and announce new products without investing too much of your resources or manpower.
These are just a few ways you can use social media to blast off your sales initiative off the roof. Remember, social media is a powerful tool that can make or break you so make sure to study this thoroughly before diving into it. Once you have the science down a pat, this will surely help your direct selling business to greater heights.