DirectSellingPH | Apr 4, 2017 | 0
How to Promote your Direct Sales Business Online
Since the dawn of the digital age, people are taking their transactions from the real world and bringing it online. Greeting someone a “Happy Birthday!” is just a mere click away, shopping doesn’t require you to leave your home and promoting your business can be taken online.
Direct sales businesses can benefit from investing a hefty amount of manpower and resources in creating a name for themselves on the internet. Just as most of our daily tasks are done online, it should be expected that people are almost always connected and surfing the web.
If you have a direct sales business or if you are an independent sales representative who wants to branch out and reach more clients, keep on reading this week’s blog because we have made a list of the top 3 most effective ways you can promote your brand.
1. Social Media Marketing
Social media marketing is such a potent avenue for direct sales professionals and business owners. This is where you can easily reach out to your ideal target market, this is also a great way you can build connections and establish good relationships with your existing clients.
Aside from the benefits mentioned above, social media marketing is also one of the most effective yet low cost marketing methods. Most accounts can be made free of charge while still providing you an option to upgrade to business accounts that has features that can help you efficiently manage all your transactions.
“Social media marketing is such a potent avenue for direct sales professionals and business owners. ”
2. Blogger Outreach
Have you heard of the saying “the best type of marketing is by word of mouth”? It is cliché but it is a simple truth. Again, because we live in a digital age, word of mouth becomes blogger recommendations and positive feedback.
The online world is a vast place for business owners and customers and in between you have what we call “influencers” who greatly affect people’s purchasing decisions.
Clients are more likely to purchase a product or sign into a program if their trusted blogger recommends it.
So how does this benefit you? Well, because the internet is a vast, vast world and you can easily reach out to bloggers and penetrate their organic following. Successfully reaching out to a reputable blogger with a solid following puts you directly in touch with a rich pool of potential customers. If a blogger features you on his/her blog, that means they are putting their name on the line because they believe in your business.
3. Press Release Syndication
In order to win on the internet as a brand or business, once must invest on building a good reputation and in order to build a good reputation is by being featured on as much blogs or websites. There are numerous press directories online that allows you to submit press releases about your business. These press releases reach a massive amount of reporters, editors and publications – which, in turn increase your chances of being featured.